Celebrity endorsements of the wind, from the traditional industry, the gaming industry is a late start, it can not escape. These years of hope, "the spokesman of the flash-blind players eye, both Liu Yifei, Donnie such big stars, there are angel sister, the beast beast grassroots star. How effective celebrity endorsements, we may wish to simple analysis.
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Game makers celebrity endorsements, fancy is nothing more than the star's popularity and visibility. This topic queen like Faye Wong Fan Bingbing itself to millions of fans moments watching their dynamic. Star halo shining, the manufacturers can promote their products to a broader audience outside the gamers. Temptation precisely because of the effect of the eye, such a subject like Xifeng also be able to take advantage of the heady boarded the game endorsements stage. Just star grass, although cheap, mostly everyone laugh at the clown image of the game for the long-term lack of positive impact for the strength of the big manufacturers do not take.
Xifeng, Sister Furong, Aoi speak the same stage
May not please big insurance, such as last year, Ninetowns and Shenhua have jointly held a press conference and announced that Anelka for their new tour "hot" global spokesperson. Although Anelka frankly not interested in the game, but Ninetowns by Anelka the word "fire waterfall spread to the major news media, including Xinhua News Agency, Agence France-Presse, has also been at the meeting not less sports, entertainment news support forum. Unfortunately, because of the development progress of reasons, "Fire Falls" on this there is no follow-up action, the conference was quickly forgotten. If most celebrity endorsements are "things Fuyi go", then with Anelka and Shenhua all the disputes, and then look back at this endorsement, the only emotion fate impermanence.
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